Arts Marketing Festival

1 — 2 December 2020

A new kind of event for arts marketers and audience development professionals

Free for AMA Members

We want as many people as possible to benefit from the Arts Marketing Festival, so AMA Members can get a Free Member Pass to join us live on 1 — 2 December.

There’s also the option to upgrade to the Access All Areas Member Pass, to get access to recordings of Festival sessions and the Learning Lounge for 3 months — meaning you won’t miss out on a single session.

Non-members can join in the fun with the Access All Areas Non-Member Pass, which includes live access to the Festival as well as 3 month’s access to recordings.

AMA Arts Marketing Festival

We’re excited to bring you a new kind of event. The AMA Arts
Marketing Festival is built to be experienced entirely online, together; a space to reflect on challenges, recognise success, and process a year unlike any other.

Together we will be looking at where we are and how we move forward — in our roles and as a sector.

Key events shaping our work are the effects of the COVID-19 pandemic, the Black Lives Matter protests, and the climate crisis. We’ll be addressing these issues and more as we bring you together with peers, speakers, and interactive opportunities to learn, reflect, move forward positively with confidence.

We’ll be announcing the full programme details in November, but in the meantime you can preview our exciting line-up via the button below.

Why should you come?

The Festival is for arts & culture marketers at all levels, looking to deepen their knowledge and understanding of their work, and share learning from their experiences, particularly over the past 9 – 12 months.

We’ll be helping peers connect and exploring topics such as:

  • EDI (Equality, Diversity, Inclusivity) and social justice
  • Reopening and recovery
  • Climate crisis
  • Comms in a crisis
  • Digital (campaigns / trends / insight)
  • Audiences (data / insight / behaviour / engagement)
  • Managing and influencing change
  • Working and planning in times of uncertainty
  • Wellbeing


AMA (Arts Marketing Association) has been running events and training people since 1993. Our events are recognised for their friendly atmosphere, relevance, and for being fun as well as professional.

While the Arts Marketing Festival is a new kind of event for us, you can get a flavour of the sort of thing we do by watching our video from the 2019 AMA Conference.

If you’re interested in supporting AMA’s Arts Marketing Festival, please email our Strategic Partnerships Manager, Ciara Harris.

With thanks for the support of:

Art Fund logo, PatronBase logo, Tessitura logo