Now Trending — what’s new in digital?
2020 has been an unusual year in so many ways, including how we’ve engaged digitally. Whether it’s the word zoom becoming a verb that we use several times daily, audiences watching plays online, or arts marketers getting to grips with Tiktok, we’ve all been on a digital learning curve.
So what have we learned this year? And what does 2021 hold for us?
In this panel session you’ll hear from the most digitally astute players, particularly around social media, following trends in the arts sector and beyond.
What will I gain?
— Insight into digital trends
— An understanding of what to focus your attention on in 2021
— An opportunity to ask questions of the experts
This session will be recorded and included in the Access All Areas Pass.
Haydn Corrodus | Social Media Tech Champion | Digital Culture Network/Arts Council England
Haydn has previously worked with brands such as Coca Cola and Unilever on award-winning experiential, social and digital marketing campaigns. He is also a founding partner of We Are Stripes, which works to increase opportunities in the creative industries for people from diverse ethnic backgrounds.
Sarah Ellis | Director of Digital Development | Royal Shakespeare Company
Sarah is a regular speaker and commentator on digital arts practice, as well as an Industry Champion for the Creative Industries Policy and Evidence Centre, which helps inform academic research on the creative industries to lead to better policies for the sector. She has been appointed Chair of digital agency, The Space, established by Arts Council England and the BBC to help promote digital engagement across the arts.
Theo Watt | Senior Copywriter | Social Chain
Theo has worked with a wide assortment of brands, from H&M to Puma, and has interviewed guests from Snapchat and TikTok. Before beginning his career in advertising, Theo trained as a journalist, writing for a range of news, music and culture publications. Day-to-day, he is responsible for reporting on platform trends and major changes within the social media marketing sphere for Social Chain’s social channels and also hosts the agency’s social media marketing podcast Social Minds.