Get a range of views with recordings from the Perspectives Stage
Subtitles and transcriptions will soon be available.
How to pivot your digital marketing in response to change
Hans de Krester, Phoebe Cleghorn and Freya Ruane from Hdk Associates
Digital marketing strategies often involve planning for the future, but this can be challenging when our circumstances are changing on a monthly, weekly and sometimes even daily basis due to current events.
This session aims to help you adapt your digital marketing to make room for change. We will look at the ways you can use your website to allow for greater flexibility, how social media can be used to engage audiences — even without having an experience to promote or sell — and include practical examples of how we and our clients have done this, with the aim of providing inspiration and ideas.
Sponsored by HdK Associates
Art Tickets – from timed ticketing to data insights
Merrin Kalinowski, Artfund
From timed ticketing to data insights, find out how Art Tickets has helped 120 museums reopen in 2020. Developed for museums by museums, Art Tickets is designed to save you time and money, improve your visitor experience and increase your income.
We’ll help you reach new audiences, automatically promoting all your events and exhibitions to our 159,000 National Art Pass members. Plus, new for 2020, our analytics dashboard lets you monitor sales and audience data at a glance.
Sponsored by Art Fund
Chris Smith, Town Hall Symphony Hall / Eman Bhatti, New Adventures / Evie Kissack, Midlands Arts Centre / Kate Mroczkowski, Supercool
With changes to teams, furlough schemes and a lot of organisations making redundancies, there’s a bigger gap than ever between the decision makers and do-ers.
We’ve seen lots of do-ers holding the fort, managing digital activities and strategies. In this session we hear Evie, Eman and Chris. They’ll share their experiences, the tools they’ve used to manage this new responsibility and how they’ve made the most of digital partners to communicate with decisions makers and gain buy-in.
Sponsored by Supercool
Why Christmas isn’t cancelled on Marquee TV
Simon Walker, Marquee TV
Find out about some of the most exciting new content on Marquee TV, including an exclusive new film of Nutcracker — an essential part of the holiday season — from the New York City Ballet. You can buy a ticket to watch the film from 11 December, and your purchase will also give you 30 days free on to view the entire Marquee TV archive. So, not only can families everywhere enjoy a holiday classic in Nutcracker, but they can also have the opportunity to watch some fantastic theatre and classical concerts, from the likes of the Royal Shakespeare Company, the London Philharmonic Orchestra and Houston Grand Opera.
Sponsored by Marquee TV
Arts Marketing in a Climate Crisis
Alison Criddle, HOME / Ruby Kvalheim, Julie’s Bicycle / Katie Haines, ArtsAdmin
How can we as arts marketers play our part in tackling the climate emergency?
The session is part of Season for Change, a UK-wide cultural programme climate action and justice, led by Artsadmin and Julie’s Bicycle.
Katie and Ruby share ideas, tips and case studies to inspire more sustainable approaches to engaging audiences.
Alison is HOME’s Projects and Sustainability Coordinator, facilitating environmental sustainability and carbon reduction throughout the organisation and its activities. She is an experienced Carbon Literacy trainer and lead apiarist for HOME’s honey bee hives.
Alison will share experience of embedding sustainability across our communications schedules; strategic campaigns and sharing our learning with peers across the sector.
Sponsored by Season for Change
The Emergence and Acceleration of Digital and Virtual Memberships During COVID-19
Dan Sullivan, Cuseum
Since the escalation of COVID-19 and the widespread closures of cultural organisations, we’ve seen a surge of new and exciting initiatives launched in membership programs at museums of all kinds.
One strategy that many organisations have pioneered is the creation of “virtual memberships.” Virtual memberships have taken a variety of different forms, including new virtual benefits, virtual membership levels, and exclusive online member events. Many organisations are also increasingly interested in new digital tools, like digital membership cards, that can deepen engagement with constituents.
In light of these developments, this presentation explores membership trends, the rise of virtual memberships, and the value of digital membership cards. The presentation will include ample real-world examples of both virtual and digital memberships at a variety of organisations.
Sponsored by Cuseum
The Bumble-Bee Effect — creating smart media and content campaigns
Richard Rizzo Hills and Carla Caswell from Fabbrica Media
Audiences are media and device agnostic, moving between one another effortlessly, creating opportunities from multiple touchpoints for brands to target them at the right time, right place, and with the right message. With practical advice, this session talks about how audiences consume media and how this has developed over the past year.
With an emphasis on practical takeaways, hear how arts institutions can best use media channels, which ones should be considered, and why messaging needs to be tailored depending on the platform it is being consumed on.
Sponsored by Fabbrica Media
And with thanks for the support of our sponsors: