Arts Marketing in a Climate Crisis

Arts Marketing in a Climate Crisis

How can we as arts marketers play our part in tackling the climate emergency? Join us to talk about greener ways of delivering your marketing and digital activities in this interactive session.

The session is part of Season for Change, a UK-wide cultural programme climate action and justice, led by Artsadmin and Julie’s Bicycle.

Katie Haines from Artsadmin, Ruby Kvalheim from Julie’s Bicycle and Octagon Norman from Season for Change share ideas, tips and case studies to inspire more sustainable approaches to engaging audiences.

Alison Criddle is HOME’s Projects and Sustainability Coordinator, facilitating environmental sustainability and carbon reduction throughout the organisation and its activities. She is an experienced Carbon Literacy trainer and lead apiarist for HOME’s honey bee hives.

Alison will share experience of embedding sustainability across our communications schedules; strategic campaigns and sharing our learning with peers across the sector.

What will I gain?

— Knowledge of more environmentally friendly approaches to marketing including print, signage, other physical marketing materials, website and social media

— A brief eco-health check of your marketing

— A commitment to making one environmentally-friendly change to their marketing

This session won’t be recorded for the Access All Areas Pass.


This session is sponsored by Season for Change.



Alison Criddle | Projects and Sustainability Coordinator | HOME

Alison facilitates environmental sustainability and carbon reduction throughout HOME’s organisation and its activities. She is an experienced Carbon Literacy trainer and lead apiarist for HOME’s honeybee hives. 

Katie Haines | Head of Marketing and Development | Artsadmin

Katie (she/her) is Head of Marketing and Development at Artsadmin, an arts organisation based in east London that enables artists to create without boundaries and supports artists with free advice and opportunities. Sustainability is at the heart of everything  Artsadmin do — from how they run their building to the projects they produce and tour. In 2020-21, Artsadmin is collaborating with Julie’s Bicycle to deliver Season for Change, a nationwide cultural campaign and programme celebrating the environment and inspiring urgent action on the future of our planet, in the lead up to the UN’s COP26 international climate negotiations in Glasgow.

Octagon Norman | Communications Manager | Seasons for Change

Octagon (they/them/theirs) is a performance artist, independent researcher and the Communications Manager at Season for Change. 
Their artistic, academic and professional practices are all centred on audiences. From publishing academic work on pop culture fandoms, to touring participatory shows about JK Rowling around Europe, to developing charitable, arts and climate media campaigns, Octagon believes that earnestness, transparency and listening to audiences is essential to communicating effectively. 

Ruby Kvalheim | Marketing and Events Manager | Julie’s Bicycle

Ruby (she/her) ensures Julie’s Bicycle’s work and opportunities reach the right audiences. She leads on public advocacy including JB’s campaign for a Just and Green Cultural Recovery, and leads on the production of major events like the flagship We Make Tomorrow conference at the Royal Geographic Society.