Changing Audience Behaviour and Attitudes

Changing Audience Behaviour and Attitudes

How has the pandemic affected behaviours and attitudes towards attending or taking part in cultural activities? The Audience Agency are working on an in depth, longitudinal survey across the whole UK population to find out. What could the implications be for how we work for, by and with our audiences in future? The research forms part of a wider study into the future of the sector with Centre for Cultural Value.

During this session you’ll hear from Anne Torreggiani (CEO of TAA and Co-Director of Centre for Cultural Value) about new insights and new ideas.

What will I gain?

— Insight into attitudes of audiences and potential audiences UK-wide

— An understanding of how this might affect your work

— Better knowledge of expectations around online engagement

This session will be recorded and included in the Access All Areas Pass.


Anne Torreggiani | CEO, The Audience Agency & Co-Director of Centre for Cultural Value

Anne has been influential, over three decades, improving practice and advocating for change in the cultural sector, especially in terms of encouraging an audience-centred approach and in the use of data and other evidence in the development of policy and practice . She is a specialist in audience strategy, trends and patterns of public engagement, and has special interests in the use of data especially for cultural democracy, human centred design and organisational change in social enterprises. 

She recently became co-director of the new Centre for Cultural Value, funded by the UK Arts & Humanities Research Council, alongside Ben Walmsley at the University of Leeds.