The Emergence and Acceleration of Digital and Virtual Memberships During COVID-19

The Emergence and Acceleration of Digital and Virtual Memberships During COVID-19

Since the escalation of COVID-19 and the widespread closures of cultural organisations, we’ve seen a surge of new and exciting initiatives launched in membership programs at museums of all kinds.

One strategy that many organisations have pioneered is the creation of “virtual memberships.” Virtual memberships have taken a variety of different forms, including new virtual benefits, virtual membership levels, and exclusive online member events. Many organisations are also increasingly interested in new digital tools, like digital membership cards, that can deepen engagement with constituents.

In light of these developments, this presentation will explore membership trends, the rise of virtual memberships, and the value of digital membership cards. The presentation will include ample real-world examples of both virtual and digital memberships at a variety of organisations.

What will I gain?

— Key examples and case studies of success with virtual membership

— Insight into uses and applications of digital membership cards

— An understanding of key trends in membership, including the emergence of new membership models

This session will be recorded and included in the Access All Areas Pass.


This session is sponsored by Cuseum.


Dan Sullivan | Head of Growth and Partnerships | Cuseum

​Having grown up around arts, history and antiques, Dan gained an appreciation for culture at a young age and applies that excitement to the cultural world every day. Dan is passionate about technology, membership and digital engagement, and frequently speaks on these topics at conferences, universities, and webinars, including the industry-leading ‘Membership Mondays’ series. Committed to community service and entrepreneurship, Dan volunteers at various Boston-area nonprofits, serves on the board of directors of two, and is the founder of one of his own.