Five Steps to Deepen Engagement

Five Steps to Deepen Engagement

— acting with intent

Truly successful customer relationship management begins long before you employ technology to support it. It is an organisation-wide strategy to maximise audience engagement, increase loyalty, and drive revenue.

Join Tessitura Network’s Erin Koppel, Senior Vice President of Consulting, and Kate Watson, Consultant, as they walk you through 5 steps to deepening customer engagement; introducing you to the elements of data-driven decision making, and examining the importance of setting clear metrics to measure success.

What will I gain?

— Better understanding of your organisation’s approach to CRM

— Understanding of the building blocks of a customer engagement roadmap

— An exploration of your personal approach to the elements of data-driven decision making


This session will be recorded and included in the Access All Areas Pass.


This is a co-created session put together by AMA and Tessitura Network.


Erin Koppel | Senior Vice President, Consulting | Tessitura Network

Erin works globally with organizations to advance their business and help them connect more visitors and patrons to the art they produce. She leads a highly skilled team of industry experts who create revenue-generating strategies, deliver meaningful insight via Tessitura Analytics, and provide fundamental CRM guidance which deepens engagement with constituents, and improves operational efficiency using Tessitura. 

Kate Watson | Consultant | Tessitura Network

The former Head of Audience Insight & Research for Southbank Centre, Kate is deeply experienced using CRM Systems to design sophisticated segmentation models to increase revenue in complex, large-scale environments. She is skilled at using reporting and analytics tools which allow for targeted and effective marketing of simultaneous product lines, and translating trends into actionable plans for marketing teams and organisations