From Colston to Beacon
— delivering change in the midst of a pandemic
Covid-19 created a situation like none of us had ever experienced, and whilst Bristol Music Trust were in the midst of responding to the pandemic and its impact on their artistic and educational programmes, as well the c.£50m capital redevelopment programme, the Black Lives Matter protests led to a renewed focus on the Trust’s plans to announce a new name for Colston Hall. In the wake of slave-trader Edward Colston’s statue being pulled down, the renaming of the Hall became the focus for renewed widespread debate, and the Marketing team had to respond quickly to events as they unfolded, adapting plans that had been made over the past two years in order to successfully announce the new name Bristol Beacon on 23 September.
In this session, Sarah Robertson and Andy Boreham will talk through their experience of handling their organisation’s communications during a high profile renaming and rebranding, under the scrutiny and pressures of the last 6 months.
What will I gain?
— Insight into the planning behind internal and external comms
— Insight into a high profile rebranding project
— Shared lessons from 3+ years of dealing with a contested and controversial project
This session will be recorded and included in the Access All Areas Pass.
Andy Boreham | Head of Marketing | Bristol Music Trust
Andy is responsible for leading the Marketing team to deliver the venue’s highly publicised name change and rebrand, as well as developing a new marketing strategy for the Trust and assisting with stakeholder and PR engagement around the transformation programme and Trust’s work.
Sarah Robertson | Director of Communications and Special Projects | Bristol Beacon
Sarah has worked at Bristol Beacon for 10 years and is a Chartered Marketer. She has also worked on two capital campaigns, including the upcoming £48.8million transformation of Bristol Beacon and is on the board of Shakespeare at the Tobacco Factory.