— turning a crisis into community creativity
Tessa Gillett, Head of Marketing and Communications at Trinity Laban Conservatoire of Music and Dance, talks about her team’s recent #SelfIsolationCreation campaign as an example of how a crisis can become a spark for creative working.
A nimble response to lockdown, the digital initiative showcased the talent and adaptability of Trinity Laban’s community from their homes around the world. Learn how a user-led community-building campaign allowed Trinity Laban’s innovative and collaborative spirit to thrive during a period of uncertainty, and increased reach and engagement in the digital sphere.
What will I gain?
— Insight into how your audience can become a community of brand ambassadors
— An understanding of how an experiment can grow into something with a valuable outcome
— Insight into how digital campaigns can support human connection
This session will be recorded and included in the Access All Areas Pass.
Tessa Gillett | Head of Marketing and Communications | Trinity Laban Conservatoire of Music and Dance
Tessa’s career in arts marketing began twelve years ago, working in-house at venues including West Yorkshire Playhouse (now Leeds Playhouse) and Theatre Royal Stratford East, where she launched the organisations’ first social media platforms. More recently, Tessa was Head of Press and Marketing at Mountview Academy of Theatre Arts, transforming the drama school’s brand and reputation, and supporting its move to a high-profile, purpose-built building in Peckham.
Speaker image courtesy of Tessa Gillett (c) Adam Hypki