The Big Marketing Challenge

The Big Marketing Challenge

The Big Marketing Challenge gives the opportunity for some  creative problem solving with your peers. It’s a chance to break out of  your regular role and put the doubt to one side. This is an opportunity to unleash  some radical ideas and test things out in the safety of a make-believe, but very recognisable, scenario.    

Arts marketers are now faced with a shared challenge as our venues make plans to reopen. Some may have already opened once and been forced to close again. This has created a new set of things to consider when planning communications with our audiences.  

The Challenge

Communicate your Covid-safe reopening. 

This challenge will get you thinking about where to start, what best practice looks like and ultimately how you can sell the show and not just spend your whole time explaining the Covid-safe procedures? 


This session won’t be recorded for the Access All Areas Pass.


Image of Abby CorfanAbby Corfan | Director of Marketing | Donmar Warehouse

Abby is Director of Marketing at the Donmar Warehouse, a job she started in March 2020 — a week before theatres were closed… Prior to joining the Donmar, Abby worked for arts organisations in the West Midlands for over a decade, most recently as Director of Marketing & Digital at the City of Birmingham Symphony Orchestra. She was Birmingham Young Professional of the Year in 2016 and is a board member for the Arts Marketing Association. 

Image of Richard LoftusRichard Loftus | Director of Sales and Marketing | Town Hall, Symphony Hall

Richard joined the world-class venues from Oxford New Theatre where he was Senior Sales and Marketing Manager. Richard’s career in arts marketing encompasses both the UK’s second largest theatre operator and the UK’s largest theatre owner/operator and a multi award-winning theatre production group.