Welcome Back

Welcome Back — two journeys to reopening

In this session we will hear from two very different organisations about their journey to reopening to their audiences, including the successes and failures that each organisation experienced.

HOME, the multi-arts centre in Manchester and Eureka! The National Children’s Museum, each put their audiences at the centre of the planning process; a process that took in audience research, a comms strategy, multi-channel campaigns, and a rethinking of the physical space and ticketing.

What will I gain?

— Tips and advice on strategies and agile working methods

— Insight into what putting audiences at the centre of the planning process can look like

— Encouragement to put your creative thinking to work

This session will be recorded and included in the Access All Areas Pass.


Bonnie Turnbull | Director of Marketing and Communications | HOME

Bonnie leads the marketing, communications and customer service teams at HOME in Manchester, a multi-arts centre that delivers work across theatre, film and visual arts. Bonnie’s career in the arts started at The Bridgewater Hall, before taking up the role of Marketing Manager for the University of Salford’s School of Arts & Media. She was Head of Marketing for Royal Liverpool Philharmonic before joining the team at HOME. She also spent five years as a Trustee for Proud & Loud Arts in Salford.

Florence Symington | Head of Brand and Marketing | Eureka! The National Children’s Museum

Florence is responsible for consumer research and analysis, brand strategy, digital content creation and the delivery of multi-channel marketing campaigns. In the last 5 years, the organisation has achieved a 9% increase in visitors, and 2019 saw over 300k visitors — the highest number in over 20 years. Helping to successfully promote the reopening of this hands-on museum has been the biggest challenge of her career to date.